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Senior Product Marketing Manager
Category: Publishing
  • Your pay will be discussed at your interview

Job code: lhw-e0-90673679

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Wolters Kluwer

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  Job posted:   Thu Jun 7, 2018
  Distance to work:   ? miles
  8 Views, 0 Applications  
Senior Product Marketing Manager

Governance, Risk & Compliance (GRC) is a division of Wolters Kluwer that provides a broad spectrum of solutions, services and expertise to legal, finance, risk and compliance professionals and small business owners to help manage myriad governance, risk and compliance challenges in dynamic markets and regulatory environments, globally. GRC Solutions serves more than 350,000 customers in more than 150 countries, including 70% of Fortune 500 companies, 92% of the world's top banks, 90% of the Am Law 100 and more than 300,000 small businesses. The division has a global footprint, with workforce in 28 countries. Our clients include corporate legal departments, insurers, small businesses, financial services companies, brand professionals, underwriters, governments and compliance and risk professionals.


* Work with product management, sales and account management, marketing communications, and others within the organization to help ensure the effective implementation of Enterprise Legal Management (ELM) Solutions product and business go-to-market strategy

* Support our product management, marketing, and sales organizations as a direct resource for strategic planning, industry and product-based research, messaging and positioning, go-to-market planning and execution, sales tools & enablement, and promotional communications

* Leverage your in-depth understanding of the market, customers, and competition to create compelling and differentiated messaging, collateral, and innovative marketing programs, succinctly communicating core ELM Solutions messaging to customers and driving demand for ELM Solutions product and services

* Collaborate with the broader marketing team on customer references, partner marketing, public relations, analyst relations, and online marketing

* Become an expert in enterprise legal management buyers and their buying process

* Plan, develop, execute, and sustain all elements of go-to-market initiatives, including worldwide product launches, strategy, market research, target market analysis, outbound messaging and value propositions, differentiation, sales training and tools, and demand generation and thought leadership communications activity

* Define distinctive differentiators for products based on target buyer analysis and develop the key messages and positioning to support the brand, describe the benefits of the solutions, and convey the image of the company throughout all marketing elements

* Develop and maintain an integrated library of product and solution content to support the buyer's journey and ensure alignment with key stakeholder groups including sales, demand generation, corporate communications, product management, business development, and management


* A minimum of six years of enterprise software product marketing or related experience; preferably with legal and/or compliance technology industry experience

* Bachelor's degree from an accredited college or university

* Demonstrated experience leading and influencing cross-functional groups to accomplish corporate and project objectives

* Familiarity with enterprise corporate law departments and AmLaw 200 firms preferred

* Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint, SharePoint and Outlook

* Ability to work well in a cross-functional team environment and work effectively with remote team members required.

* Excellent attention to detail and time management skills with the ability to handle multiple projects with changing priorities simultaneously

* Agility and speed in executing strong writing and ability to translate complicated ideas into language easily understood by others

* Ability to work well under pressure and demanding time constraints

Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Wolters Kluwer reported 2017 annual revenues of 4.4billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.

For more information about our solutions and organization, visit, follow us on Twitter, Facebook, and LinkedIn


Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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